Social media in crisis communication: Start with a drill

08-Apr-2009

The following article appears in the April 2009 issue of PR Tactics.

When the wildfires raged through Southern California in October, thousands heard the latest news on evacuations and conditions via Twitter. When Hurricane Ike devastated Galveston, Texas, people received a continuous stream of headlines from an on-the-scene reporter via Twitter.

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Social media in crisis communication: Start with a drill

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